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The Nordic performance ride.
Now with a return you can see.
Turning Fenris rides into loyalty and sales.
Fenris × CYKOM
Community isn't a campaign at Fenris.
It's your DNA.
Fenris was built by passionate cyclists for passionate cyclists, a Nordic performance gravel brand where the ride, the people and the product are one and the same. The same forces now decide where premium bike brands grow.
Community is becoming the most valuable growth channel.
You already invest in your community. You just can't see the return.
Sign-ups scattered across Instagram, store lists, WhatsApp. No repeat-attendee data, no re-engagement, no attribution from ride to purchase.
Unlimited social rides
One flagship ride
Actionable insights
One data dashboard.
Unlimited social rides led by the community. One monthly flagship ride, anchored by Fenris. Real-time insights into turnout, repeat riders, and the activities that drive bike sales. All on one platform, owned by Fenris.
Manage. Monitor. Monitize.
Set up an event in under a minute. Sign-ups, reminders, push, all in one place.
Who shows up, how often, what drives loyalty. Real ROI on community work.
Connect ride activity directly to sales. Track attribution from road to checkout.
Missions, rewards, and global engagement tools built for scale.
Ambassadors carry the rhythm.
Fenris don't have to.
Every ambassador hosts one social ride a month, solo or teamed up with others. Fenris leads four cornerstone events a year. Together, that's activation almost every week, without adding to Kenneth's plate.
Solo or together. Each one brings their own network into the fold.
The flagship moments that anchor the year and keep the brand front and center.
Bring your own network. Use your own social channels and reach to brand the ride as yours.
Twelve touchpoints a year, not one person's calendar.
One mission in August.
Built to sell bikes.
A single, focused challenge running through August. No gift card, no owned shop required, just a clear reason for riders to engage, share, and move toward a Fenris bike. Every completion is a signal of intent that feeds sales.
Community value compounds through consistency.
Here's how you'll know it's working.
You don't have to imagine this one. At a Jonas Gregaard × Fenris community ride, one rider cancelled an order elsewhere and bought a Fenris after riding it, through CYKOM. You already have proof of what happens when people show up in person and build a real connection with your community.
You own the relationship and the channel.
Clear division.
No lock-in.
- · Fenris rider community
- · Local promotion & channels
- · Gear & product for missions
- · Configurator conversions
- · Platform & Pro Cockpit
- · Streaks & auto-check-in
- · Leaderboards & missions
- · Ride execution A → Z
Cancel anytime.
This is what a year looks like when your ambassadors carry it with you.
Your ambassadors are already there. This isn't about recruiting new ones, it's about activating the network you already have, one ride a month each, with Fenris leading four cornerstone moments across the year.
Every ride, every ambassador, every rider shows up in the same data. When someone has joined five rides, that's not just an engaged rider anymore, it's a visible, warm lead for Fenris. Your ambassadors don't just fill a calendar, they build the list.
A full year of activation, carried by the people who already believe in Fenris.
Let's scale the community of Fenris
